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KMID : 1160120120010010064
Journal of the Korean Society of Beauty Cultural Arts
2012 Volume.1 No. 1 p.64 ~ p.75
Chracteristics of Maximalism Appeared on the Headdresses of the 21st Century
Yoon Ji-Sung

Soung Yeon-Sook
Abstract
Since maximalism emerged as a major trend in the 2000s, studies have examined its manifestations in such areas as architecture, advertising, fashion, and literature. However, few have focused on maximalism in headdresses, and none have examined examples of headdresses from all areas of society over the years from past to present, suggesting a need for such research. For this study, a theoretical examination was conducted on the concepts and history of the headdress and the background and characteristics of maximalism.. This was followed by an examination of headdresses in terms of their design aspects. Historically, headdresses have served a variety of functions, which has afforded them a more idiosyncratic quality than other accessories. They have also shown a great deal of change over time. In different times and places, they have served practical purposes in human life, whether as adornments for weddings and other rites or as protection against cold, heat, or trauma. They have been used to display or symbolize status, protect the body against misfortune, or simply to satisfy the urge to decorate the body. Today`s maximalist headdresses include representations of the past as well as juxtapositions with modern design in an attempt to realize something both contemporary and of the future. They may adopt objects from nature, assuming a romantic and comforting quality, or they may present entirely new styles created through a mixture of cultural elements from different countries. The scope of aesthetic possibility is being broadened to include designs that express a sense of lightness and freedom from the weight of reality, or that generate amusement and humor with playful items that depart from the strictures of common sense. Artistically, maximalism is characterized by maximal expansiveness, ornamentation, and symbolic playfulness. The focus of the expansiveness is on richness, volume, and length, in which seemingly trivial items account for large proportions, thus conferring meaning on relatively valueless objects and drawing visual attention and focus. Ornamentation is characterized by human-centered design informed by abundant imagination and emphasizing freedom of feeling, with an of rich sentiment and subjective aesthetic values through the use of hand-crafted and expensive decorations. Examples of playfulness include distortions and transformations of objects that depart from established notions of the headdress, eliciting a sense of freedom and escapism that convey a shock to the viewer`s conventional understanding as well as a sense of enjoyment and pleasure. The study found that maximalism in headdresses was characterized by a departure from conventional thought and a combination of abundant imagination with technical ability, producing an exaggerated and extreme of internal feeling and thought.
KEYWORD
Maximalism, modern headdresses
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